Link building strategies for new website 17 power techniques and ideas.

Hey guys, Organic Seo Fuel here.

And welcome to lesson 2 of this Module link building strategies.

building link


In the last lesson you learned — as crazy as it may sound — that creating
content exclusively for your target audience is a huge mistake.

seo link building

Instead, I showed you why your content needs to appeal to the linkreators in
your industry, who are simply people with the power to share and link to your content.

Obviously, it’s best if your content appeals to Linkreators and potential
customers. But if that’s not possible, you need to put the linkreators first.

link building strategies

Otherwise you’ll have content on your site that appeals to ZERO people that
actually have the power to link to you.

But when you create content specifically for you Linkreators, getting links,
shares, and traffic is (relatively) easy.

Fortunately, you’ve already made a ton of progress. In fact, just by filling out
the worksheet in the last lesson you’re ahead of 90% of your competition.

Now that you have your linkreators list in hand, it’s time for the next crucial
step to generating first page Google rankings:

Finding a topic that your linkreators tend to share and link to.

This will be the topic of your first Power Page.

Before I go over how to find topics that your linkreators love to share and link to, it’s time for me to explain exactly what a Power Page is….and why it works so well.

You see, most people create content around random topics that they THINK
will do well.

And even if they base their content around a proven topic, they don’t know
how to turn that topic into a piece of content specifically engineered for first
page Google rankings.

And sure, for some people this can work OK.

But you’re an Organic Seo Fuel student and you can do better.

In plain English, a Power Page is a piece of content engineered to attracts
links, social shares and organic search engine traffic.

And because it’s such a magnet for shares and backlinks, your Power Page is
primed for first page Google rankings.

OK, so what is a Power Page exactly?

A Power Page has three essential features:

These 3 features help your content stand out, attract attention — and most
importantly — generate first page Google rankings.

The 3 features are:

  • Linkreator-focused
  • Based on proven topic
  • Built with a Content Framework

You already know who the linkreators are in your industry. And they’re the
target audience for your Power Page.


But to create something that appeals to the linkreators, you need to know
what topics they already share.

-Based on proven topic

And in this lesson I’m going to show you the 5-step process for finding topics
that your linkreators love.

Before we dive into the step-by-step process, there’s one thing to keep in
mind about finding topics.

Your Power Page topic doesn’t have to be directly about what you sell.

Remember Jason MCcoy we met earlier?

Jason is the voice-over talent that found a bunch of Linkreators in the
shoulder niche of video and audio production.

When Jason followed the process from this lesson, he realized that those
Linkreators tended to share content about how to find free music to use in
online videos.

So he created a Power Page called How to Find Free Music for Videos.

And it was a huge success. Thanks to the link building and content
promotion strategies in Module 3, that page now has backlinks from over 45
different domains including and Penn State University.

What is link building?

Even though Jason’s Power Page topic wasn’t directly related to what he
sells, the backlinks he built to his Power Page boosted the rankings of his
voice over services pages, which brought him more leads and clients.

With that out of the way, it’s time to talk a little bit about content frameworks.

For your Power Page to work it needs to be built on a proven Content

Content Frameworks are the third feature that makes a Power Page so

-Built with a Content Framework

This is important.

Finding a topic that the linkreators tend to share is HUGE.

But unless your content is packaged in a way that’s built to maximize shares
and links, it won’t work nearly as well.

That’s why Module 2 is all about teaching you my 7 proven, battle-tested
Content Frameworks.

These Content Frameworks leverage Share Triggers — or scientifically-backed psychological principles that get people to share your content with their audience.

But that can wait until Module 2.

To recap, a Power Page’s 3 unique features are:

  • Linkreator-focused
  • Based on proven topic
  • Built with a Content Framework

Now these 3 features make a Power Page VERY different than your typical
blog post or article.

Instead of targeting the Linkreators, most blog posts tend to appeal strictly to the author’s target audience.

So if the person was a wedding photographer, they’d write something that
appeals to potential clients. For example, “5 ways to save money on your
upcoming wedding”.

This isn’t necessarily a bad thing to write about. After all, you should have
SOME content on your site for your target customer.

But if you don’t have anything for the linkreators, then your customer-focused content and product pages will be invisible.

Instead, that wedding planner would be better off creating a piece of content
that appealed to her Linkreators.

Linkreators for a wedding photographer might be wedding advice blogs or
personal finance sites that write about low-cost wedding tips.

Besides the fact most people write content that completely ignores their
Linkreators, a lot of their content is also on a topic that the author THINKS
would work well…without much evidence behind that assumption.

On the other hand, Power Pages cover topics that the linkreators have
already shared or linked to.

In other words, they’re proven to work.

The last difference between most online articles and Power Pages is that
most blog posts or articles aren’t designed with a proven framework to
maximize shares, links and reach.

You see, the packaging of your content makes a HUGE difference in how it’s
perceived by both influencers and customers.

And when you create your content around one of the 7 Content Frameworks
in Module 2, you have something architected to maximize links, traffic and

OK, so now it’s time for me to show you how to find your first Power Page
topic, step-by-step.

Power Page Topic Discovery Process

  • Step #1: Mine Resource Pages
  • Step #2: Hot Blog Post Topics
  • Step #3: Highly-Shared Topics
  • Step #4: YouTube Search
  • Step #5: Website “Top Pages”

So as I mentioned in the last lesson, my post —SEO Training Free online course

(Organic Search Engine Optimization).

— was a piece of content that was aimed
squarely at the linkreators.

Even though some of the information in that post went over the head of my
target readers, I knew that the linkreators came first.

Link building techniques and ideas

But you might be wondering:

How do know what the linkreators wanted to read about and share?

Let me answer that with an example from the real world. is in an insanely competitive online degree space.

Not only is the average cost per click for online degree-related keywords
around $50, but the first page of the organic results are littered with
authoritative .edu and .gov sites.

In fact, online education might be one of the top 5 most competitive
industries online.

Knowing that, how is able to consistently outrank massive
organizations like and the University of Pheonix?

The short answer: they create content for the linkreators first…and their
target audience second.

For example, of of the most heavily-linked to pages on their site is a guide to
financial aid for minorities.

This page lists specific scholarships and financial aid opportunities tailored
to minorities.

And it attracts links like a magnet.

This page has links from Marquette University and the National Teachers

Why does this content work so well?

How to build links for new website?

Mainly because it appeals to the linkreators in the education space: namely
universities and non-profits.

The question is:

How did know that this minority scholarship content would work for them?

This actually leads us to step #1 of the Power Page Topic discovery process:

Resource Pages.

Resource pages are one of the best places to find proven content topics.

In case you’re not familiar with them, resource pages are simply pages that
link out to content on other sites.

For example, here’s a resource page from Northeastern illinois university that links to the financial aid resource from

Like most resource pages, this page is a curated list of helpful content on
other sites.

And as you’ve probably realized, this is a linkreators topic gold mine.

You literally get a list of topics that the linkreators link to…all in one place.

And all you need to do is look over the content that tends to get linked to and
add those topics to your list.

I have the step-by-step process for this step in the worksheet.

Once you’ve found some Linkreator-friend topics in resource pages, it’s time
for step #2: looking at hot topics from popular blogs in your niche.

This strategy is also simple….but darn effective.

What you’re doing here is looking for topics that bloggers in your space tend
to cover over and over again.

You probably already have a list of these bloggers on your Linkreator list.

You can find hot topics by going to a popular blog in your industry…

And taking a look at the “popular posts” listed in their sidebar.

These posts are the blog’s most popular recent posts. And the topics of these
posts are usually hot topics that your Linkreators are interested in.

Besides the sidebar, you can also just read their last few posts to see what
topics they tend to cover or touch on.

For example, when I looked at the popular health and fitness site nerdfitness,
I noticed that Steve mentioned intermittent fasting in his last few posts:

Other health and fitness bloggers that I looked at also seem to be big on
intermittent fasting right now.

So if health and fitness bloggers were my Linkreators, I’d add “intermittent
fasting” to the worksheet for this lesson.

Another example:

A while back I published an infographic called, SEO Training Free online course

I chose to cover on-page SEO for the simple reason that it was a topic that
more and more of my linkreators were writing about.

In fact, there was a huge boom in interest in on-page SEO at the time thanks
to Google’s Penguin update. This update caused a lot of my Linkreators to
write more about on-page SEO.

So I decided to create a Trusty Infographic, which is a Content Framework I
cover in Module 2, around that linkreators-tested topic.

And that post is one of the most popular posts at Organic Seo Fuel. In fact, it has
backlinks from over 400 domains.

Our next step is find highly shared topics.

This is where you find topics that tend to generate lots of Tweets, Facebook
Likes and Pins.

Although this step doesn’t show you what content the linkreators link to, it
does show you what they tend to share on social media. Usually, those topics
are one and the same.

You can find these heavily-shared topics by entering a keyword into Twitter

This will reveal content that’s been heavily shared on Twitter.

You can also use Buzzsumo. Buzzsumo is a paid tool, but you get
significantly better results than you do from a Twitter search.

To use BuzzSumo for Linkreator topic research, enter a broad keyword that
you think your linkreators may be interested in.

For example, if you run an ecommerce site that sold plants, pots and seeds,
you’d enter a keyword like “gardening”.

And you’ll find excellent topics that the linkreators have already shared.

Once you’re finished with Buzzsumo, it’s time for step #4. Mining topics from YouTube.

In fact, the idea of using this site for linkreators-friendly topics first came
from Organic Seo Fuel graduate, Glenn Jacobs.

Glen had a client in what many would consider to be a boring niche:
construction materials.

And he was given the difficult task of promoting the Kee Klamp, a type of pipe fitting

As Glen puts it:

“Today I needed to try promote Kee Klamp for our client. Used in
construction, not exactly a sexy product. “

But YouTube search brings up the
fact that people use it to build Parkour structures to train on!

Now I would never had thought of this myself and suddenly I have an
awesome power page idea which has loads of link potential.”

Videos that make their way to the top of YouTube are inherently interesting
and compelling, even if it’s traditionally seen as a boring topic.

Another great example of this is the “will it blend?” series by Blendtec.

Blentec took a really boring topic — blenders — and found a unique angle that has racked up millions of dollars in sales for them.

This strategy won’t work 100% of the time. But when you enter a few
keywords into YouTube, you might uncover a few topic gems that you
wouldn’t find any other way.

Link building training

Our last step is to study “top pages” on popular sites in your industry.

Like some of the other techniques I taught you in this lesson, Top Pages is
deceptively simple.

All you do is pop a site from your Linkreator list into a link analysis tool like
ahrefs, and take a look at their “top pages”

This reveals the most heavily linked-to pages on their site.

In other words, pages that the linkreators love to link to!

For example, in my case, I noticed that the top pages on many popular SEO
sites had something to do with Google’s list of ranking factors.

So I decided to create a piece of content around that very topic, because I
KNEW that the linkreators would eat it up.

And they did. That post is one of the all-time most popular articles on my

OK, those are the 5 steps for finding topics that your linkreators love to link to and share.

Don’t worry if you have trouble finding a Power Page topic at first.

It can take some time and digging to find your first one.

But once you get a feel for how to find linkreator-tested topics, the process
gets easier and easier.

And when you download the worksheet below this video, you’ll get the entire
step-by-step process in detail. So make sure to download the worksheet
Before reading the next training keyword research.

OK so once you’ve identified your linkreators, and found a topic that they like to link to and share, it’s time to find a keyword related to that topic.

And in the next lesson keyword research I’m going to show you why you should avoid long tail
keywords like the plague.

I’ll also reveal the reason you may want to delete 50% of the pages on your

Finally, I’ll cover the simple, 3-step system to finding Medium tail keywords.
See you then.

In this lesson I’m going to show you one of my faaaavorite Content
Frameworks, The Go-To Guidebook.


Because like all of the other Content Frameworks in this module, it gets

But what makes the Go-To Guidebook different is that you don’t need to write any new content.

Well, you’ll need to write a little bit. But we’ll talk about that later.

So what is the Go-To Guidebook?

It’s a curated list of links to exceptional content.

But unlike most “best of” posts, like “best posts about interval training” or “10 helpful resources on dog training”, the architecture of the Go-To Guidebook is VERY strategic.

This Content Framework strategically designed to maximize backlinks,
shares and traffic by turning up the volume on two share triggers:

Utility and Social Currency.

OK, so you’re probably not exactly sure what a Go-To Guidebook looks like.

Like all Go-To Guidebooks, my Go-To Guidebook is a list of links to helpful
content on other websites.

But because it’s set up strategically using the step-by-step process I’ll walk
you through in this lesson, it’s been a massive success.

The page is a PA61 and ranks on the first page for the keyword “link

But a Go-To Guidebook isn’t just a long-term play. It’s an awesome Content
Framework for getting traffic FAST.

In the 3-weeks after publishing my link building Go-To Guidebook, my traffic

backlinks definition

And the post brought in more than 9,000 visitors in that 3-week span.

How about another example?

Even though this go-to guidebook is in an obscure niche (creating a yoga
business), it’s generated over 200 social shares, a handful of high quality
backlinks, and (I know for a fact) a ton of traffic.

And like all Go-To Guidebooks, this page is at it’s core a list of links.


The question is: How can you create a Go-To Guidebook for your site?

That’s exactly what I’m going to walk you through right now.

Step #1: Pick a Linkreator-Friendly Topic

Your first step is to choose a topic for your Go-To Guidebook.

But not just any topic:

A topic that your Linkreators already tend to share and link to.

Fortunately, you already have a list of these topics in the worksheet you filled
out from Module 1, Lesson 2.

How do you choose a topic?

That’s simple: it needs to be a broad enough topic so you can break it down
into 7-10 subtopics.

That’s it.

If it’s too broad, you won’t be able to cover everything in only 10 subtopics.

If it’s too narrow, you won’t be able to break it up into 7 subtopics.

For example, let’s say you had a fitness blog.

A topic like “How to lose weight” is way too broad. You simply can’t cover
something of that breadth in 7-10 subtopics.

On the other hand, “How to lose your lovehandles” is too narrow. There isn’t
enough there to cover in that many subtopics.

On the other hand, topics like “How to burn fat” or “How to gain muscle” are in
the sweet spot.

Another example::

This Go-to guidebook from Social Triggers covers the topic of “Twitter

This page has over 440 tweets and backlinks from 79 domains.

“Twitter marketing” is a perfect Go-To Guidebook topic. Not too broad, but not
too narrow.

Step #2: Break Your Topic Down into 7-10 Subtopics

Now it’s time to break your topic down into 7-10 subtopics.

These subtopics will be the chapters for your Go-To Guidebook (more on that

An easy way to find these subtopics:

Pretend that you just signed a contract to write a book on your topic.

The first thing your publisher asks for is a table of contents for the book.

What topics would you cover? What chapters would absolutely have to be

If you’re not absolutely sure what to include, no worries. Just write down a
bunch of sub topics that make up your larger topic. Then trim down any that
don’t seem like a good fit. They don’t have to be perfect for your Go-To
Guidebook to work.

For example, let’s say you were going to create a “How to burn fat” go-to
You could break that topic down into subtopics like:

  • Low glycemic index foods
  • Fat burning foods
  • Interval training
  • Strength training
  • Metabolism boosters
  • Motivation and goal setting

Another example: Link building guide

I broke my guide down into these 9 topics


  • Link Building Fundamentals
  • Content Marketing
  • Email Outreach
  • Guest Posting
  • Black Hat Techniques
  • Google Penguin
  • Case Studies
  • Creative Link Building
  • Awesome Resources

Step #3: Turn Your Subtopics Into Benefit-Rich Chapter Titles

OK, so you have your Go-To Guidebook topic and a list of 7-10 subtopics.

Now it’s time to really crank up the Utility Share Trigger.


By turning bland subtopic names into benefit-rich chapter titles.

Let me explain:

The underlying reason people read content is because it makes their lives
better in some way.

An awesome chili recipe gives them a meal they can share with their family.

A set of bench press tips helps the bodybuilder add more weight to the bar.

inbound links

The case study helps the busy single dad get his kids to eat their vegetables.

But here’s the secret that no one talks about:

The more clear you make the benefits, the higher utility your content has.

In other words, to maximize your utility, your content has to be useful…

…but you also need to SHOW people that it’s useful.

And that’s where this step comes into play:

Instead of leaving descriptive-yet-bland subtopics in your Go-To Guidebook,
you turn them into benefit-rich chapter titles.

So instead of a bland subtopic like “Interval training 101”, you turn it into an
outcome that your reader wants to get: “How to Torch Fat With 20-Minutes of
Exercise Using Interval Training”.

See how much more valuable that chapter sounds to you?

Well guess what:

It sounds more valuable to your Linkreators too.

Which means they’re MUCH more likely to share and link to it.

I took many of the subtopics I chose from the last step and turned them into
outcome-oriented, benefit-rich chapters:

“Content marketing” became “How to Get Top Notch Links Using Content

“Guest posting” became “Build Links (and Drive Traffic) with Guest Posting”

Quick note:

You don’t need to turn 100% of your subtopics into benefit-rich chapters. 

Step #4: Add Links to 4-9 Excellent Resources in Each Chapter

Step 4 is to add links to each chapter.

What content should you include here?

Content that’s valuable and on-topic. That’s it.

No need to overthink things here. Just include content that will help people
get to the outcome you described in your chapter title.

How can you find content to include?

Google search using your subtopic as a keyword. So if you had a chapter that
covered the subtopic of “interval training”, you’d Google “interval training”,
“interval training tips” etc….and sift through the top 30 or so results.

You can also head to popular blogs in your niche and use the same search
strategy there.

Also, don’t be afraid to link to some of your own content. This is great for SEO
(as Go-To Guidebooks tend to accumulate links and will pass a lot of authority).

It also gets people reading other content on your site they may not
otherwise find.

Step #5: Set Up Your Go-To Guidebook

Once you have your list of links ready to go, you’re ready to structure your GoTo Guidebook.

Let’s break this down, starting from the top.

First, your Go-To Guidebook needs a title.

Because your Go-To Guidebook puts so much great content in one place, you
want to position it as a “definitive” or “ultimate” guide.

For example, with my link building Go-To Guidebook, I just called it: “Link
Building for SEO: The Definitive Guide”.

Next you want a custom-designed banner or graphic to go between your title
and intro.

You may have noticed that I had a custom page designed for my link building
go-to guide. That’s nice to have, but it’s not mission critical. A custom page
like that is a huge project that requires a designer, developer and a bunch of
time and energy.

A faster and cheaper way to get a similar effect is to create a custom banner
for the top of your post.

This isn’t for a Go-To Guidebook, but the banner I made for my Google
Ranking Factors post is what you’re looking for. Just a simple design that
includes the name of you guide.

Next, it’s time for your intro.

Your intro should briefly introduce the topic you’re covering and include some
common challenges.

That way, you position your guide as a solution to the problems people tend
to have.

Example: Link Building Guide.

I quickly cover why link building is important for SEO. Then I transition into
problems and challenges people tend to have with link building (like the fact
that easy, black hat strategies don’t work anymore).

Next, you want a table of contents. This makes your content look more like a
“book”, which boosts it’s perceived value.

The table of contents will also have “page jump” links that take people
directly to the chapter.

Your table of contents needs:

  • -A subheader that repeats your Go-To Guidebook title or adds a different
  • -A very brief description of the guide
  • -Page jump links to each chapter of your guide

Let’s break these down with an example:

Example: Social Triggers Twitter guide.

His subheader is a slight variation of the title (“Introducing: The Ultimate
Twitter Resource Book” vs. the title of the page: “How to Get More Twitter
Followers (The Ultimate Twitter Tips Guide)”

He also gives a brief description.

And he includes page jump links. When you click on one you’re taken directly
to that chapter on the page.

Next, you want to add your chapters.

Here’s how to organize them:

  • Beginning: Basic and introductory topics
  • Middle: Detailed and advanced topics/li>
  • End: Links to world class resources, case studies, tutorials etc./li>
  • Example: Link building guide/li>

The beginning of the guide starts with basic subtopics like “Link Building
Fundamentals” and “Content marketing”. Then it covers more in-depth
subtopics like “email outreach” and “Google Penguin”. I end the guide with
links to case studies and other resources.

Next, you need to create each chapter.

Here’s what to include in each one:

  1. -Chapter number and title
  2. -Brief description of the subtopic
  3. -Links to your resources

Example: Link building guide

Each chapter has the chapter number and the benefit-rich title I created
earlier on in the process.

Then I give a brief description about why that subtopic is important. For
example, in the email outreach chapter I say “Email outreach is an old school
strategy that still works amazingly well. However, you can’t simply blast
scripted emails to hundreds of people and expect to get results. Here are
some incredible resources that will help you write high-converting emails.”

Then I include links to the resources for that chapter that open in a new tab.
That way people don’t leave your site when they click on one of the resources
(which they inevitably will).

And with that, you’re all set.

Once you have a go-to guidebook set up on your site, you have a resource
that people will share, link to and reference again and again.

Does this sound familiar?

You’re on Twitter or Facebook and you see a post like “25 scientifically
backed ways to be more productive.”

You think to yourself, “That sounds cool”.

So you click on the link and land on the article.

If this productivity blog post is like most lists posts, it looks something like

backlink strategy

So you have a title at the top, an intro and 25 items.

And you read the first couple of tips on the list and you think “hey, this is
good stuff.” Buy by the time you get to the 5th or 6th item on the list, you start
to suffer from information overload.

So you say, “I’ll bookmark this for later. When I have some free time I’ll read
the entire post.”

But if you’re like me (and most people), you never go back and read that post.
Like 99% of list posts out there, that post collects dust in your bookmarks
folder…never to be read again.

And guess what?

The Linkreators do the same thing when they see posts like that. They
bookmark it for later, but never actually get around to reading it.

And as you might expect, that means they rarely link to traditional list posts
or share it with their audience.

So what’s the solution?

After all, you don’t want to completely ignore lists posts. They’re a tried and
true article format that have worked for decades.

link building tips

Just look at any magazine cover. Most of their headlines are things like “5
simple ways to lose stubborn fat” and “6 tips for saving money on gas”.

So we’re not going to throw the baby out with the bathwater here. There’s a
way to take the traditional list post and make it more powerful and effective.
And that’s the Expanded List Post content framework.

Here’s an example: Example: 17 Untapped Backlink Sources

One of the first posts I published at Backlinko. Even though I had literally zero
subscribers and twitter followers, this post was an instant traffic generatingmachine.
To date it has generated backlinks from over 145 domains and ranks in the
top 5 for the keyword “backlinks”.

Another example: Man vs. Debt 24 Quick Actions You Can Do Today That Can
Change Your Financial Life Forever

This is an awesome ELP published by Adam Baker from Man vs. Debt.
This post in many ways put Adam’s personal finance blog on the map. Today
it has over 2k social shares and links from 73 referring domains.

So as you can see, the ELP works.

But why does it work so well? And how is it different than a normal list post?

ELP is different for one simple reason:

It lists out the steps for every tip on the list.

Now this may seem simple, but it’s actually a massive differentiator.

As I said, the reason most people don’t read through an entire list post is
because of information overload.

For example, let’s go back to our productivity list post example from earlier.

Let’s say the first item on the list was “eat a healthy breakfast before you
start your day”.

Well that’s a nice tip, but it lacks step-by-step detail. What should I eat? How
much should I eat? Do I have to eat right before I start working?

And you realize that to actually USE tip #1, you’ll need to go to other sites in
order to fill in the blanks.

An ELP hooks you up with exactly what you need within each item on the list.
That means that if you’re ready to take action right away, you have everything
you need right there. There’s no need to leave the site.

The fact that an ELP is so thorough gives it MUCH more of the Utility Share
Trigger than your average list post.

For example, let’s look back at the Man Vs. Debt ELP I mentioned earlier.

The first item on the list is: Pull Your Credit Report (10-20 minutes).

Most list posts would give a brief little description like “It’s important to check
your credit score because of blah, blah, blah.”

But Adam’s post gives you the insanely-detailed steps for you to get your
credit report. No need to fill in the blanks from resources on other sites.

Now there are some more techniques that make an ELP more powerful than
your typical lists post…and I’ll get into those later.

But now it’s time to dive into the step-by-step plan for creating your first
Expanded List Post.

Step #1: Choose Your Topic

Your ELP topic needs to fit two simple criteria:

First, it needs to be Linkretor-friendly. It needs to be a topic that your
Linkreators have already proven that they talk about and share. You already
have a list of these ready to rock from the work you did in Module 1.

Next, the topic needs to be something that you can provide 15-20 bite-sized
tips on.

The tips don’t have to be 100% unique or life-changing. Remember: what
makes the ELP different is the depth that you bring to the table. So it’s OK if
most of the items on your list have been published elsewhere.

So look over your list of topics and find one that you could easily give 15-20
tips on.

Example: 17 list building strategies

I decided to create this list post after noticing that my Linkreators tended to
write more and more about building an email list.

I also knew that I could easily bang out 17 tips about list building, both from
my own experience and from researching blog posts on other sites.
And that post has generated nearly 3k social shares and over 19k unique

Step #2: List Out Your Tips

Once you have your topic, it’s time to list out your tips.
This is like brainstorming. Just write out as many tips as you can think of.
Don’t worry about whether they’re actionable, insignificant or hard. Just list
them out.

A few good strategies for coming up with items for your ELP:

Pretend that a client or customer is having a coaching session with you.
What problems will they bring up? What simple tips or strategies would you
give them?
Think about when you or a client had an issue related to your topic. What
techniques did you use to solve them?

For example, let’s say you had a blog about dog training. You’d imagine
someone (real or a situation from real life) with a misbehaving dog coming to
you and talking about all the issues they’re having “he doesn’t listen”, “he
chews up the furniture” etc.

Then list out some simple tips you could give them that they could execute
right away. For example, they could change their posture or tone of voice to
get the dog to respect them.

3. Finally, you can research from other blogs. Just Google keywords like
“your topic” + tips and “your topic” + strategies to find other list posts or
guides. You can borrow techniques from these resources that you find and
add them to your list.

Step #3: Find Your 15-20 Best

Now it’s time to whittle your list down to your 15-20 best.

I find that 15-20 items is the sweet spot for an ELP. Fewer than 15 and it
doesn’t have the “wow” factor from the Content Length Share Trigger.

Any more and the post ends up overwhelming people with options.

I like 17 because it’s right in the middle and in my experience gets a great

So how do you know which items from your list to include in your ELP?

That’s simple: you want the techniques and tactics that people can use that
day. Preferably within minutes.

The more actionable the items, the better your ELP will perform.


This ELP about photography has generated an insane 10k social shares and
thousands of unique visitors for its author, Jim Harmer.

And like any good Expanded List Post, Jim’s tips are all things people can put
into practice right then and there.

For example, he lists tips that literally take 15-minutes, like “Create a
Facebook fan page for your photography” and “Learn a new Photoshop trick
by following a tutorial”.

Step #4: Find Your 3-4 Killer Tips

Next, it’s time to identify the 3-4 best tips on your list.

These tips are what you’ll start your ELP off with…and end with.

For your ELP, “best= the tip that most of your readers haven’t seen before.

The fact is, people will judge your ELP by the first 2-3 items. So you want to
hit them with something fresh right off the bat.

These items don’t have to be 100% original. Simply adding a small twist is
more than enough to qualify it as a leading tip.

Example: 17 untapped list building

I started off this ELP with two strategies that hadn’t already been covered to
death: creating unique popups for every page on my site and using Qualaroo
to collect emails.

The first item was simple: instead of the same pop for every page, create one
that pitches something unique for that page. Not rocket science but worthy of
a leading item for an ELP.

The second was a creative strategy that I found from a case study on the
KISSMetrics blog. Even though it has been published elsewhere, I knew that a
good chunk of my readers hadn’t seen this technique before.
Once you pick the first two, identify the 3rd or 4th best. Those will be your last
1-2 items.

Even though they’re at the end, they get read more than the items in the
middle. So you want your best items here as well as in the beginning of the

Once you identify your 3-4 most unique items, it’s time to move onto step #5.

Step #5: Create Your Post

Now it’s time to get into the meat of your post.

Like we always do, let’s start at the top and work our way down.

First up, we have our title. Your ELP title needs three things:

  • A benefit
  • The number of items
  • A short timeframe

Let’s break these down:

First you need the benefit that someone will get out of reading your post.
There’s no need to be overly creative here. Just name the benefit.

Example: 17 Insanely Actionable List Building Strategies That Will Generate
More Subscribers Today

The benefit is: “will generate more subscribers”.

Next, you need the number of items on your list. You want to start your title
off with that number.

For example, 22 Things You Can Do Today to Change Your Photography
Forever and 17 Untapped Backlink Sources (Updated).

Finally, you want to demonstrate a specific timeframe that shows just how
actionable your ELP is.

Emphasize that you can use these tips TODAY. People love strategies they
can implement right away. And the fact that you have 15-20 of them speaks
volumes about the value of your post.

For example, 24 Quick Actions You Can Do Today That Can Change Your
Financial Life Forever and 17 Insanely Actionable List Building Strategies
That Will Generate More Subscribers Today.

Once you have your title in hand, it’s time for your intro.
First, quickly (and I mean quickly!) introduce the problem that the items on
your list will help them solve.

You can also (quickly!) introduce the benefit that your ELP will help them

Example: 21 SEO Techniques

People that succeed with SEO do two things very well: First, they identify
SEO techniques that get them results. Second, they put 100% of their
resources into executing and scaling those techniques. But you’re probably
wondering: “How do I find SEO strategies that actually work?”

That intro introduces the benefit “succeed with SEO” and teases how it’s
achieved “identifying and executing seo techniques”.

Another example: Man vs. debt

“Last week, while I was talking about our new You Vs. Debt class, we touched
on the “status quo” of our Upside-Down Nation. We talked about our
obsession with the debt-fueled life path and how it’s keeping millions

Adam quickly outlines the problem: how debt keeps people trapped.

Then tell them that your post will give them X actionable techniques that they
can use to solve their problem or achieve the benefit you just mentioned.
Example: 21 seo techniques
white hat link building

“But you’re probably wondering:
“How do I find SEO strategies that actually work?”
Well today I’m going to make it easy for you.
All you need to do is carve out a few minutes of your day and tackle one of
the 21 white hat SEO techniques below.”

Simple. I’m just telling them that I have 21 working seo strategies in my post.

Another example: 17 list building

create backlinks

“Lucky for you, that’s exactly what I’m going to share with you in this post:
17 insanely practical list building strategies that you can use to build your
email list TODAY.”

As you can see, nothing complicated here. Just tell them what you have for
them in the post itself.

Next up, it’s time to write out the items on your list.

Each item in your ELP needs to contain 3 elements:

  1. Benefit-rich title
  2. Brief intro of the item
  3. Detailed steps

You want to look at each item in your ELP as a miniature blog post. It has a
title, an intro and steps to achieve an outcome.

Let’s break these down in detail.

First, you need a title for each item in your ELP.

But don’t use a generic title like “Eat breakfast”. Make each item on your list
more descriptive and benefit-rich.

Benefit-rich item titles boost the perceived value of your ELP. When people
see items that will help them (or the Linkreator’s audience) lose weight, eat
better and get more sleep, they won’t hesitate to share it.

But it’s on you to explicitly state those benefits. So instead of “eat protein at
breakfast”, say: “Torch fat and squash your appetite with a protein-focused
breakfast.” See the difference?

Example: 17 untapped list building

I turned bland-sounding tactics like “get more confirmed opt-ins” into
something benefit-oriented:

“Optimize This Often-Ignored Page and Increase Your List By Up To 25%”.

I should note: you don’t need 100% of your items to have a benefit-rich title.

Just use this tactic for as many items as you can.

Next, before you dive into the steps, you need a quick overview of the item
and why it’s important.

Example: 17 untapped list building

In item #12, I go over how many of your Twitter followers may not be on your
email list and why they’re a good group to target:

“You may think that most of your Twitter followers are also on your email
list… …but you’d be wrong. And if you don’t pitch your email list to your
Twitter followers, you’re missing out on some of the easiest subscribers
you’ll ever get. After all, your Twitter followers are people that already like
you. That makes your email list an easy sell.”

That brief intro adds some much-needed perspective to the item and pushes
people to actually take action on it.

Finally, you want to include the steps they’ll need to take to complete the

This is simple. Just hold their hand and walk them through the steps. And
don’t be afraid to tell them EXACTLY what to do.

Example: 24 Quick Actions You Can Do Today That Can Change Your
Financial Life Forever

Each item on Adam’s list gives insanely specific, step-by-step instructions.
For example, item #7 is: Track your spending all day at point of sale.

Most typical lists posts would say something like, “Write down everything you
buy for the day, even small things” and leave it at that.

But Adam’s ELP holds people’s hands through the process…and removes
100% of the guesswork.

Step #1 is literally, “Get paper and a pen – Fold a piece of paper until it fits
into your pocket – or find an unused small notebook.”

That’s the level of detail you want to provide for each step.

Finally, you need a conclusion.

You want your ELP conclusions to do one things:

Push people to take action.

The fact is:

When someone gets results from your content (whether it’s a normal reader
or a Linkreator), they become a fan for life.

Example: 24 Quick Actions You Can Do Today That Can Change Your
Financial Life Forever

At the end of the post, Adam implores his readers to pick one item on the
list…and take action on it.

OK so that’s it for the Expanded List Post Content Framework. If you’re ready
to rock on your ELP, download the worksheet below this chapter.

How It Gets Linkreators to Want to Share and Link To You

Hey everyone, Organic Seo Fuel here. And welcome to Module 2, lesson 2.
Despite all our differences, there’s one thing everyone on Earth likes:

Think about it:

Look back to a time in your life when a teacher, boss or coach recognized
that you did something special.

It probably felt pretty good, right?

I played on the tennis in hight school. And after the last game of my junior year, the team voted me captain of next year’s squad.

In other words, I was recognized for my leadership and hard work.

Needless to say, I was pumped. It felt great!

But more importantly, I told everyone. In a span of hours, my Mom, Dad,
girlfriend, neighbors and dozens of friends heard the news from me.

I didn’t realize it at the time, but there were two extremely powerful Share Triggers behind my little spread the word campaign.

The first was Social Currency. Obviously, telling someone about my
accomplishment made me look good in the eyes of friends and family.

Also, the news got me all pumped up with excitement. As we went over,
Positive Emotions motivate people to share.

You might be thinking:

That’s a nice story, but how can we use Social Currency and Positive
Emotions to get more traffic?

The answer? AwardsBait

Before I get into the step-by-step details, let me show you an example.

Women in Blogging: 125 Fearless Female Bloggers:

This single piece of AwardsBait content by kristi hines has generated over
1000 Tweets and over 100 backlinks (!).

Fortunately, like the other Content Frameworks in this Module, you can use
AwardsBait in any niche.

How about another example in a weird and obscure niche, top 95 dog
websites by Canine Inc. a dog training school.

This AwardsBait campaign has accumulated 15 high-quality, laser-targeted
backlinks from other dog-related sites (screenshots of links).

So you can probably see the potential of this Content Framework.

Well now it’s time to break this down, step-by-step.

Step 1: Choose Your Topic

This is key:

Like any piece of content, the topic of your AwardsBait makes a HUGE
difference in how well it performs.

But unlike the other Content Frameworks I’ll teach you in this module, you
don’t need to stick to a topic that your Linkreators have already shared.

That’s because AwardsBait is automatically about the most Linkreator
friendly topic on the planet: THEM!

Fortunately, choosing an AwardsBait topic couldn’t be easier.

It just needs to have 2 things going for it:

  • -Is specific
  • -In a niche with at least 100 other blogs

Let’s break these down:

For your AwardsBait content to get traction, it needs to have a topic that
stands out and grabs attention.

Which means you want to get very specific.

Believe it or not, but according to research by Jonah Berger, people are more
likely to share content about a super specific topic…even though there may
not be as many people that benefit from it.

For example, let’s say you just read an article about big NFL free agent
offseason signings. Even though a good chunk of your friends and family
follow the NFL, you’d be unlikely to forward the article to any of them.

That’s because the topic is too broad.

On the other hand, let’s say you read an article about the Patriots offseason
free agent signings. Immediately you think of your Uncle Joe in Boston who’s
a huge Pats fan. That’s an article that’s MUCH more likely to get
shared…even though it has a smaller potential target group.

And Linkreators are the same way. They want to share content that appeals
to their followers.

I’m the same way. I’m 10x more likely to share an article about keyword
research than one about business or marketing…even though a relatively
small percentage of my readers are interested in keyword research.
Bottom line: your AwardsBait needs to cover a specific topic. As I said, this
boosts sharing.

Example: top 95 dog websites

See how that AwardsBait topic is dog websites? Canine Inc. would have had
a lot more blogs to include and sites to reach out to if they covered the “Top
95 pet blogs”. But they knew they’d get better results with a specific topic.

But there’s another benefit to a specific topic: it makes your award look more
well-researched and legit. It takes a certain level of expertise to give out
awards. And unless you’re a huge site like or, it’s
unlikely that you’ll have the authority to get away with crowning the top 50
fitness blogs on the web.

On the other hand, you don’t need a ton of notoriety to hand out awards to the
top 50 running blogs. Or the top 50 fitness gear blogs. Or the top 50 paleo
diet blogs.

Once you’ve picked a specific topic, you want to make sure that there are at
least 100 blogs and websites that cover that topic. They don’t need to be
100% about that topic…but they should cover it on a semi-regular basis.

Obviously, there’s no need to count one-by-one to make sure that there’s 100.
It’s just a general rule of thumb.

Now you won’t necessarily include 100 sites in your AwardsBait. It’s simply a
benchmark to see whether your topic is the right size.

Example: could have gone with a general “best blogs for college
students” topic. But they knew that a targeted, specific topic works best.

And today that page is a PA49 with backlinks from authority sites like

Step 2: Find Your Winners

Once you have your AwardsBait topic, you need to gather a list of winners to

Two quick notes before we dive in:

First, don’t worry too much about choosing blogs that are exclusively about
the topic you chose in step #1.

As long as they cover that topic now and again, you can include them.

For example, if your AwardsBait topic was “running blogs”, you could include
health and fitness blogs that publish blog posts about running on a semiregular basis.

They don’t all have to be 100% running-focused blogs.

Second, you don’t need to be super picky about the sites you include. That’s
because you want to include at least 50 winners in your AwardsBait


The more sites you include, the most links you’ll get.

Look at it like this:

Let’s say you 10% of the people that you include link back to you.

(That’s on the low side. If you follow the steps in this lesson, you can get
higher than that)

If you do a top 10 list, that’s 1 link.

If you do a top 5 list, that’s 5 links.

But if you do top 150 list, that’s 15 links.

I used to think that people would feel more special if they were on a top 10
list vs. a top 150 list.

(and you know what, they might)

But the fact is: most bloggers are thrilled to be recognized at all. And they
don’t mind sharing the spotlight with a few other people.

OK, with that, let’s dive into how you can easily find your winners using a few
simple strategies: This is a site we talked about in Module 1. It works great for
Linkreator research, and it’s also super-helpful for this process.

Just type in a keyword that describes your AwardsBait topic (like “running”)
or a more general keyword (“fitness”). Then add any sites that seem like a
good fit to your list.

Google Search: You can also use Google. Just search for keywords related to
your AwardsBait topic (for example, “running tips”, “jogging equipment”,
“sprinting vs. jogging”) and see what results come up.

Most of the time, the top 50 results for each keyword will be full of sites that
focus on your topic.

.edu sites: As you probably know, backlinks from .edu sites are gold because
they tend to be authoritative, trusted domains. Believe it or not, but there are
dozens of blogs in all sorts of different niches (fitness, finance etc.) on .edu

For example, when you search for “fitness blog”, Google shows 900
results. Not obviously not all of those are fitness blogs. But many are. .edu
blogs make great sites to add to your AwardsBait campaign because they
usually don’t get a lot of recognition outside of their close friends and family.

And I can tell you from personal experience of running AwardsBait
campaigns that .edu bloggers go absolutely nuts when they found out they
received an award…and are happy to link to you.

Some have even created a blog post just to announce the award and link to
my site.

included CSU in their AwardsBait… and CSU created a post (with a backlink)
about receiving the award:

Other list of blogs: Many bloggers use a less strategic and less effective
version of AwardsBait, where they simply list the “top 25 fitness blogs to
follow”. These don’t tend to work in terms of link acquisition, but they’re great
for finding quality blogs for your AwardsBait campaign.

Example: top 100 law and lawyer blogs

Although there aren’t that many law blogs out there, was able to find 100 that covered legal

topics. (They knew the more they include, the more links and traffic they’ll

And this AwardsBait has done great. It’s a PA43 page with links from sites
like Harvard and Arizona State University.

Step 3: Feature Your Winners
OK, so you have your AwardsBait topic and list of winners.

Great work. The hardest part of this process is over.

Now it’s time to organize the material you put together to maximize links,
traffic and brand exposure.

Just like we always do, let’s start at the top and work our way down to the
bottom of the post.

First, your title – Here are the 2 elements you want to include in your
AwardsBait headline:

First, the number of blogs on your list preceded by a word like “best”, “top”,
“world class” etc. For example, “Top 100…”

Next, you want to describe the blogs using the topic you found in step 1. So if
your AwardsBait included running blogs, your title would be “Top 100
Running Blogs”.

Finally, you want to include a superlative or benefit.

These add some spice to what would otherwise be a bland title like “Top 100
Running Blogs”. They also get the bloggers on your list even more excited to
be included.

You can add a superlative that makes the winners feel even more awesome.
Something like “Top 100 Climbing Blogs That Rock The Web” or “Best 150
Knitting Blogs That Are “Sew” Awesome”.

If you’d prefer, include a benefit that someone would get by reading the blogs
on your list. For example, “Top 100 Running Blogs for Amazing Runs” or “Top
150 Paleo Diet Blogs for Building Muscle and Burning Fat”.


This is where you give a little background.

Specifically, you want your AwardsBait intro to have 4 elements:

  • -(Quickly) introduce what the awards are
  • -Talk about how many amazing blogs there about your topic
  • -Emphasize that this is an exclusive list
  • -Go into some of the things these blogs bring to the table

Let’s break these 4 elements down in detail:

First, you want to quickly tell people what the awards are all about. Again,
don’t bury the lead here.

Start off with something like:

“If you’re looking for practical, insightful and educational running blogs,
you’ve come to the right place. Here are the 100 best running blogs online.”

Then talk a little about how there are a massive amount of amazing blogs
and sites out there.

Then constrast that with the fact that the blogs in your AwardsBait list are the
best of the bunch. This is important because it makes the winners feel like
they’re on a super exclusive list. They think: “That’s true. There are hundreds
of blogs about running. It’s amazing that I made the list!”).

For example:

“As you know, there’s no shortage of high-quality running blogs on the web.
But we decided to separate the wheat from the chaff and give you the
absolute cream of the crop”.

Finally, talk a little bit about the value that these blogs provide. Do they help
people get more fit? Build their email list? Learn a language faster?

Something like:

“Whether you’re an ultra-marathoner or a weekend warrior, these running
blogs give you the tools, tips and techniques you need to get the most out of
your runs.”

With the intro out of the way, it’s time to list your winners.

First, you want to order them.

I recommend not listing the winners in an official order. This is definitely a
“everyone’s a winner” deal.

However, you DO want to put authority sites at the top of your list.

That way those harder to please Linkreators are pleased at seeing
themselves at the top. And the less authoritative sites are happy to be
included at all. That way, everyone is happy.

Don’t sweat the order too much. It doesn’t have to be perfect. As long as the
more authoritative sites are at the top, you’re set.

Finally, it’s time to create a listing for each person or blog on your list.
To maximize the changes that the Linkcreators on your page will share your
AwardsBait, your listing should have 4 elements:

  • Their name or their blog’s name
  • A flattering bio
  • An image
  • Link to their site or social media profile

Let’s take a look back at Kristi Hines’s “Women in Blogging: 125 Fearless
Female Bloggers” example we looked at earlier:

As you can see, she has these 4 elements looking awesome. A bold title, a
very flattering bio, an image of the blogger and a link to their Twitter profile.

Nothing too complicated here.

The name or blog name is straightforward. I prefer to feature the name of the
blogger because it feels more personal. But either approach works.

Next, you need a bio that flatter them. This can be super short, 50-100 words.
You want to describe what makes them and their blog unique. Do they cover
marathons or interval training? Do they focus on writing headlines or bullet

Again, let’s look back at Kristi’s example:

For each of her 125 bloggers, she gives a bio that simply but positively
describes what they bring to the table.

These bios don’t have to be perfect. As long a they’re complementary and
descriptive, you’re set.

Finally, you want to link to them. Obviously, if you link to their site, you’re
going to get a lot of reciprocal links. Reciprocal links can help your SEO

(especially if the link comes from an authoritative site), but not as much as a
one-way backlink.

I tend to just link to their site. But if you’re worried about reciprocal links, you can just use a plain-text mention of their site.

Then you’d just link to a social media profile page, like their Facebook page or  Twitter profile.

Once you have your list of winners all set up, it’s time to create a unique logo
and badge for your AwardsBait page.

Step 4: Unique Logo and Badge:


The more legit your AwardsBait page looks, the more likely people will share

This applies not just to the Linkreators on your list, but other Linkreators that happen to see the post.

Fortunately, you can easily create a page that looks nice and official.

By creating a custom banner for your AwardsBait page.

This custom banner will go right below the title of your post. When people see it, they think to themselves (subconsciously of course), “this looks official”.


Every year, does an AwardsBait campaign that lists the top food
blogs. As you can see, they have a simple logo that goes between the title
and intro.

This doesn’t have to be anything fancy. You can get this done on ODesk or
Elance for $25-$50. Or if you have design skills, you can make it yourself.

Next, you want to create a badge that bloggers can put on their site to show
off that they won.

As I told you in my little story about my time on my high school tennis team,
people are super pumped to spread the word that they’ve been recognized for something.

And the easier you make it for them to spread the word, the more likely they
are to do it.

I’ve found that giving the winners an embed code for badge that they can
sport on their site works great.

And as you may have guessed, this badge will have a backlink to your
AwardsBait page.

(I’ll have an embed code that you can use in the worksheet for this lesson)


Canine Inc. gave away a “Top Dog” badge to it’s list of 95 winners.

Even though this badge was very simple, it was placed on some very
authoritative dog blogs.

Again, you can get a badge made on the cheap at freelance sites like Elance.

Step 5: Reach Out to The Winners

Moving right along to step #5.

As you know, you’ll get access to my proven step-by-step content promotion
and link building strategies in Module 3.

And just like the other Content Frameworks in this module, those strategies
work great for AwardsBait.

But AwardsBait is unique. It’s unique because it has a built-in promotional
strategy that I want to cover here.

And that’s simply to give your winners an email heads up about their award.
This email should also give them the embed code for the badge.

Keep this in mind:

There’s no need for a pushy hard sell here.

The people you reach out to will be very happy to be on the list. The point of
this email is just to get them to see your AwardsBait. The rest will take care
of itself.

Of course, I’ll have a word-for-word email script for you in the worksheet for
this lesson.

Speaking of the worksheet, it’s time to download the worksheet below this
video so you can get started on your AwardsBait campaign.

Remember: take your time with this Content Framework. It’s a page that can
pay dividends for you and your business for years to come.

The Crowdsourced Manual

Let’s start with a quick recap:

You already know that one of the main reasons that Power Pages work so
well is the fact that they’re based on a topic that your Linkreators tend to
share with their audience.

But what if there was a way to take this topic to another level?

Well, there is.

And it’s called The Crowdsourced Manual.

With the Crowdsourced Manual you’re not just creating content for the
Linkreators…but with the Linkreators.

What Is The Crowdsourced Manual and Why Does It Work?

A Crowdsourced Manual collects bite-sized opinions and insights from
dozens of experts in one place.

Because you’re curating knowledge from multiple A-list names, your content
has a VERY high Utility (Share Trigger)

That high perceived value means that links and social shares come your way
with ease. You’re also tapping into each expert’s existing audience. That way,
these experts send you traffic from their audience.

And because you’re not asking an expert to commit to a time-consuming
guest post or interview, they’re MUCH more likely to say “yes”.

Example: 55 SEO Experts Reveal 3 Favourite Link Building Tools

  • When Richard published his first Crowdsourced Manual, he had zero readers
    and zero followers.
  • Despite having no traction to start with, this content was a smash hit (240
    comments, 2k social shares, 72 backlinks)
  • Today, his Crowdsourced Manual ranks #1 for “link building tools”
    Another example: 15 of the Best Insights on How to Become a Tarot Expert
  • Like all Crowdsourced Manuals, Brigit asked a group of Tarot industry
    Linkreators how to become an expert.
  • The page is now ranking #2 for the keyword “Tarot Expert”

Now it’s time to walk you through the EXACT steps for creating a popular
Crowdsourced Manual on your site.

Step #1: Find Your Crowdsourced Manual Topic

Like all Power Pages, you want your topic to be something that your
Linkreators show a propensity to link to and share.

The only wrinkle in this approach for The Crowdsourced Manual is that you
also want your topic to be something that your experts can easily give their
take on.

Example: 55 SEO Experts Reveal 3 Favourite Link Building Tools

  • Richard realized that a lot of his Linkreators were talking a lot about white
    hat link building tools (after Penguin made most black hat link buiding tools
  • He also realized that asking his experts to simply name their favorite tools
    was much simpler than trying to ask them to “describe the future of SEO”.
  • That Linkreator-proven and Linkreator-friendly topic is one of the reasons
    Richard’s post performed so well.

Another example: 13 Prominent Travel Bloggers on What They Love Most about Travel Blogging

  • This Crowdsourced Manual asked 13 travel bloggers one simple question:
    “What’s the #1 thing you love most about travel blogging”.
  • Even though this question is a bit more involved that spitting out the names
    of 3 tools, it’s simple enough for experts to quickly give a response.

Step #2: Create Your List of Experts

Once you have your topic, it’s time to curate your list of experts.

The Linkreator list you put together in Module 1 will be HUGE here.

If you want to add more to your list, head over to AllTop and search for blogs
in your industry.

Another great strategy:

Use these two search strings to find experts that are likely to get back to you.

These will bring up not just industry experts…but industry experts that tend to
participate on other sites: “keyword” + “interview with” “keyword” + “guest
post by” That means they’re highly likely to participate in your Crowdsourced Manual.
Add them to your list and move onto step #3.

Step #3: Craft your question based on the topic you found in step #1


The more focused your topic is, the more likely you are to get responses.

Fortunately, you already found a focused topic in step #1.

Step #3 is about turning that topic into an easy-to-answer question.

First, an example of what not to do:

This is a real email I received a while back to participate in a Crowdsourced

On the surface, this isn’t a bad script.

So why did I decline his invite?

I decided to pass because his question was vague and difficult to answer.

First off, he asked two questions “how I made my first dollar” and “how I felt
when it happened”.

Second, he asked me to “explain”. Like most people, I don’t have the time or
mental energy to explain things. I rather blurt out a response and move on.

Example: 55 SEO Experts Reveal 3 Favourite Link Building Tools

  • Richard took his focused topic “link building tools” and turned it into aquestion that was dead-simple to answer:

    “If you could only use 3 tools in your link building campaigns, which 3 toolswould you use”

  • An expert could literally reply with 3 words (“semrush, ahrefs andbuzstream”) and be good to go.
  • Because Richard made his question so dead-simple to answer, he got 41% of
    the people he reached out to to reply (47/115).

Step #4: Contact Your Experts

Once you have your question, it’s time to start sending that question out to
the experts on your list. 

I’ll have a tested, word-for-word email script that you can use in the

But before you start with your outreach, I want to share a quick pro-tip with

Like anything in SEO, you want to be VERY strategic in how you reach out to
your experts. Don’t just start off at the top of a random list and work your way

Make sure you reach out to the bigger names on your list FIRST. That way,
when they get back to you, you can leverage their authority to get more
responses from less popular bloggers.

For example, here’s the word-for-word script to send your experts:

I’m putting together an expert roundup on TOPIC and (naturally) wanted to reach out
to you.
The question is: YOUR QUESTION. I know you’re busy so a lengthy response isn’t
necessary (100 words is totally fine).
I’ll obviously include a link to your site and Twitter profile in the post.

Trust me, that script works great.

But it works even better when you flaunt the fact that you have a few big
name experts contributing to your Crowdsourced Manual.

I’m putting together an expert roundup on TOPIC and (naturally) wanted to reach out
to you.
The question is: YOUR QUESTION. I know you’re busy so a lengthy response isn’t
necessary (100 words is totally fine).
I’ll obviously include a link to your site and Twitter profile in the post.
YOUR NAMEPS: We’ve already received responses from X, Y and Z. I’d love for you to be

When your experts see that big name experts have already contributed
they’re MUCH more likely to throw their hat into the ring. They think to
themselves: “Wow, if X, Y and Z already responded, this must be cool.”

Step #5: Record Your Responses

If you use the script I’ve given you in the worksheet, you’re going to get A LOT
of responses in a short period of time.

And it’s easy to get disorganized and overwhelmed.

To save you some time, I set up a Google Doc that’s designed specifically for
collecting and organizing Crowdsourced Manual responses.

Trust me: this will save you A TON of time.

I’ll have a link to that speadsheet in the worksheet.

Step #6: Turn Your Responses Into a Blog Post

At this point you’ve already done most of the hard work.

You chose a targeted, Linkreator-friendly topic.

You turned that topic into an easy-to-answer question.

And you collected responses from a list of well-known experts in your

Now it’s time to take what you’ve collected and turn it into your
Crowedsoured Manual blog post.

Like we always do, let’s break it down, starting with the title.

Here are the 3 elements you want in your Crowdsourced Manual title:

  • The number of experts that are participating in your post
  • A description of who the experts are
  • The topic that the experts are covering

Let’s break these 3 elements down.

First, the number of experts. This is straightforward.

Next, you have who the experts are.

You can just use the word “expert” or “authority”. That gets the message

In same cases, where the word “expert” doesn’t convey enough info, you can
also be more specific.

For example, if you were doing a Crowdsourced Manual with a group of
novelists, you’d want to call them “Published authors” or “Established
novelists”. Your title would look something like:

“50 published authors reveal their 3 tips for finishing your first novel”

Finally, you want to include the topic that they’re covering.

You can write out the topic directly: “50 travel writers name their 3 favorite
beach destinations”.

Or in the form of a question: I asked 50 travel writers: “what are your top 3
beach destinations?”.

Example: 55 SEO Experts Reveal 3 Favourite Link Building Tools

This title has all 3 elements we talked about:

  • The number of experts (55)
  • Who the participants are (SEO Experts)
  • The topic (their 3 favorite link building tools)

Once your title is in the books, it’s time for your intro.

Here’s the intro format I recommend:

  • Present the problem
  • State the question
  • The quality and number of responses you received

Let’s break this down:

First, you want to present the problem that your Crowdsourced Manual is
designed to help with.

For example, if you’re creating a Crowdsourced Manual about finishing a
novel, the problem is: people have trouble finishing their novel.

So your first 2-3 sentences of your intro would be something like:

“Everyone knows the motivational rush you get when you type the first few
words of your novel. Sadly, according to the Writers Bureau, only 3% of
people end up finishing their novel.”

Next, you want to present the question as a way to crack this case.

For example:

“However, there ARE people that put the finishing touches on their novel. I
decided to gather 50 of them and ask them one question:
“What are your top 3 tips for finishing your first novel?”

Finally, you want to quantify the responses you received in terms of amount
and quality. This shows people that a lot of work went into the post (Awe).

For example:

“Let me tell you, the insights I received from these 50 established authors
were nothing short of amazing.
I’ve listed all of them below.”

Example: The Most Actionable SEO Tips Ever

  • Steve Webb created a Crowdsourced Manual that’s generated backlinks
    from 87 domains.
  • His intro has the 3 elements we discussed:

Problem: “Everyone loves a good tip, but unfortunately, many of the SEO tips
floating around have become outdated. And even if a tip is still current, it’s
usually not very actionable.”
Question: “To solve this problem, I contacted some of the best SEOs in our
industry and asked a simple question: What is your absolute best, most
actionable SEO tip?”

Responses: “I received 47 responses…”
Once you have your title written, it’s time to add the responses you received
from your experts.

Here’s exactly what to include:

  • Subheading with a quote or summary of their response
  • A brief bio with links to their site and social media profiles
  • Their response

Example: The Most Actionable SEO Tips Ever

As you can see from my reply, Steve nailed all 3 elements:

  • Subheading that summarizes my response? Check (you can also use a direct
  • Bio? Check.
  • Response? Check.

Once you have all of your responses set up, it’s time to add your conclusion.

This is super simple:

You simply want your conclusion to be a quick summary of how amazing
your resource is…and a call to action for readers to participate.

Normally saying, “This post is amazing, right?” would come off as bragging.
But in the case of a Crowdsourced Manual, because it’s the EXPERTS that
created the content, it’s perfectly fine.

The reason you want to brag is simply to reinforce how AWESOME your
content is. That makes people more likely to participate.

Here’s the deal:

When people get to the end of a post, they think to themselves “now what?”.
That’s why you always want to give them something to do.

In the case of a Crowdsourced Manual, you have two unique opportunities:

First, because the content has such sky-high Utility, you don’t have to be shy
about asking for a social share.

So that’s something you can definitely include in your conclusion.

But you can also rack up lots of comments by asking people to share their
own answer to your question.

As you know, people LOVE giving their 2 cents. And this CTA gives them the
perfect vehicle to do just that.

Example: 55 SEO Experts Reveal 3 Favourite Link Building Tools

  • Richard ends the post with a big “WOW” to emphasize how awesome the
    content is.
  • Then he transitions into a CTA to share the post.
  • Finally, he asks his readers to participate:

    “If you could only use 3 SEO toolsfor your link building campaigns which 3 would you choose?”. Lots of peoplechimed in with their own responses:

Step #7: Let Your Experts Know That “We are Live”

As soon as you publish it’s time to send an email to your experts to thank
them for their contribution and let them know that we are live.

Language like “our post” and “we” emphasizes the fact that the post was a
group effort. This makes them more invested in the content, and therefore,
more likely to share it with their audience

Here’s the word-for-word email script to:
Subject: We are live NAME

Just a quick head up that our roundup post is live.
Thanks again for your contribution. If you think your audience might find value in the
post, a social media share would be awesome!
Thanks again,

Step #8: Send the Post to People That Didn’t Participate the First Time

After the post has had a few days to build up social shares and comments,
reach out to the experts you emailed that didn’t contribute.

For example, let’s say you emailed 50 people and 25 got back to you.

Well those 25 are still fair game.

Because a lot of experts are skittish about contributing because they’re not
sure what the final product will look like. Or they may have just been busy tht

But they see that the post is awesome and a success (which, as long as you
followed the steps, it will be), they’ll be more apt to contribute and share.

Here’s the email script:

Subject: Quick heads up

I know you didn’t have time to participate in the expert roundup I mentioned last
But I thought you might want to check it out:
Also, although the “deadline” for contributing has passed, I’d be more than happy to
add your response (and a link back to your site).
Either way, I hope you enjoy the post!

Why Is This Such a Valuable Content Marketing and SEO Strategy?

Like with a Go-To Guidebook, curating expert insights in one place has a
VERY high perceived (and real) value.

But more importantly, when you promote your Crowdsourced Manual, you’ll
find that people generously hand out links.


For the simple reason that people recognize the big names that contributed
to your content.

And they feel like they’re linking to THEM.

So that’s all there is to the Crowdsourced Manual.

The Hero Formula

Let me get this out of the way:

I’m a HUGE Star Wars fan.

No, I don’t dress up like a Wookie and go to conventions. But I absolutely love
the Star Wars movies (except, of course, Episode 1).

Even though I’m a fan of Like, Han Solo, Leia and Darth Vader, there’s one
character that’s my favorite:


And I’m not alone. In polls, Yoda often appears as people’s top 3 favorite Star
Wars characters.

But you’re probably wondering:

“What does this have to do with SEO and content marketing?”

Well, when you publish case study-style content on your site, you want to
embody one of two personas.

One is the “Hero” persona.

The other is the “Mentor” persona.

Now you can alternate back and forth between these as much as you’d like.
Both work equally well.

But in my experience, most bloggers overlook the potential of generating tons
of traffic, links and social shares using The Mentor persona.

And that’s what The Hero Formula is all about.

In the Trademark Technique, which we talked about earlier in this Module,
you’re the Hero.

You identified a problem, figured out a solution, and conquered it. With the
Trademark Technique, you’re in the spotlight. You’re the Hero. You’re Luke

But with The Hero Formula, you step out of the spotlight.

The wise veteran that helps someone else achieve success.
With The Hero Formula, someone else is the hero. You’re the mentor figure.
The mastermind.

In other words, you’re Yoda.

Example: Ecommerce SEO Case Study: White Hat Link Building Without Any

In this Hero Formula Case Study, I showed people how Christopher built 7
contextual backlinks to an ecommerce site.

The thing is, these results weren’t 100% via his own work. He used one of my
Trademark Techniques — The Moving Man Method — to achieve these results.

Even though I wasn’t The Hero (Chris was), this post was a huge hit (20,000
unique visitors and positioned me as an expert.

Make no mistake:

Being Yoda has some serious perks.

First, your expert positioning skyrockets. It’s one thing for YOU to get results.

But when you can show people that you’ve helped other people achieve the
results they desire, you look like a world-class expert.

Next, you get to tell a great story. You already know that Storytelling is a
powerful Share Trigger. Well The Hero Formula gives you an opportunity to
tell a GREAT story that sticks in people’s minds (I’ll show you exactly how to
tell this story later in the lesson).

Finally, you have a post with extremely high Utility. After all, what could be
more useful than a case study of someone getting results?

With that, let’s take The Hero Formula Step-by-step.

Step #1: Find Results That You’ve Helped Someone Else Get

Your first step is to identify someone you’ve helped.

It could be a client, a customer, a friend, a colleague, a business partner.

The “who” doesn’t really matter.

All that matters is that someone achieved tangible results…and you helped
them along the way.

For example, if you’re a personal trainer, did you help a busy mom lose 8 lbs.?

If so, that’s PERFECT for The Hero Formula

If you’re a business coach, did you help a small business owner set up their
first Facebook page? If so, that’s PERFECT for The Hero Formula

If you run a marketing agency, did you help a client get 10 more email
subscribers per month? If so, that’s PERFECT for The Hero Formula

As you’ve probably noticed, these results aren’t mind-blowing. As I mentioned
in the Trademark Technique lesson, that’s actually a good thing.

Moderate results are best because they’re more believable and relatable.

Example: Ecommerce SEO Case Study

  • In this Hero Formula case study, Chris only generated a total of 7 backlinks.
  • And because his site was brand new, those 7 backlinks didn’t do a whole lot
    in terms of rankings and trafic.
  • Despite that, the case study was a huge hit because his results were
    something that people could relate to.

You might be wondering:

“Brian, what if I don’t have a client or customer that got any results? What
should I do?”

No worries. If you don’t have anyone you can show off as your Hero yet, you
can proactively find them.

For example, when someone emails you about an issue their having, offer to
help them solve it (for free) in exchange for a write up on your blog.

Or when someone asks a question about your Trademark Technique, offer to
walk them through the process (for free).

In fact, this is how I found my Heroes for some of my Hero Formula case
studies. I found people that needed help executing my strategies, lent them a
hand, and wrote the results as a Hero Formula case study.

Step #2: Map Out How Your Hero Achieved Those Results

Once you’ve identified your Hero — and how you helped them — it’s time to
start breaking the process down into bite sized pieces.

If your Hero used your Trademark Technique to get results, great. Then you
already have the steps laid out.

If not, that’s OK too.

Just go back and identify the steps that took your Hero from point A to point
B. And remember: no step is too small or insignificant.

For example, let’s say that your Hero is the busy mom that lost 8 pounds.

On the surface, the steps in her journey may look something like:

  • Made appointment with personal trainer (you)
  • Cut out soda from her diet
  • Went to the gym 3 times per week

Although that might be technically true, it’s lacking in the super-focused

In reality, her steps probably looked something like this:

Got sick of her jeans not fitting as well as they used to
Tried home DVD program…but couldn’t stick to it
Asked her sister for a recommendation. She recommended you.
Made appointment with you.
Went to the appointment and went over her goals and current diet.
After analyzing her diet, you recommended cutting out soda. She agreed.
You also gave her a sheet with her workout plan. You decided on hip hop
dance because that’s what she enjoyed.
She started going to her dance classes and replacing soda with water.
You followed up with her via email to make sure she was staying on track and
attending her classes.
After 3-weeks, she lots 8 pounds.

See the difference? The flushed-out steps provide A LOT more value to
people than the short-and-sweet version. They also tell a more compelling
story (more on that later).

Example: Ecommerce SEO Case Study: White Hat Link Building Without Any

  • Because Chris used my Moving Man Method Trademark Technique, I already
    knew what steps he followed.
  • However, I grilled him on all the details: “Was there a tool you used that I
    don’t know about? Was there a twist in the process that you invented along
    the way?”
  • It turns out that the answer was “yes” to both of those questions. Chris used
    a tool to find outdated resources that I’d never heard of before. He also
    searched for the resource in Google to find mentions that didn’t show up in
    ahrefs. And I obviously included those extra steps in the post.

Step #3: Create Your Hero Formula Case Study

Finally, it’s time to take the info you gathered in steps 1 and 2…and turn it into
a killer post.

Here’s exactly how to do that, step-by-step.

Let’s start at the top with your title.

Your title follows the same formula as the Trademark Technique title:

  • A specific benefit
  • A number
  • Specific timeline

Let’s quickly recap:

First, you need the specific benefit that your Hero achieved.

Example: Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day

In the case of this Hero Formula Power Page, the benefit was the visitors a
brand new blog received.

If you were writing about the busy mom, the benefit would be the weight she
lost, the sizes she dropped or that she lost a certain amount of body fat.

Next, the number. To maximize credibility, you need to include a number that
quantifies the benefit your Hero got. In my example, the number “17,584”
quantified how much my hero (Chris) received.

The busy mom’s number could be “8 pounds” or “2 dress sizes”.

Finally, you need the timeline. Losing 8 pounds is nice. But if it took 10months, then it’s MUCH less impressive.

In Chris’s Hero Case study, his timeline was “one day”. The busy mom’s
would be “3-weeks”.

Next up, you need an intro.
Just like with your Trademark Technique, you want to be VERY careful about
burying the lead.

Remember: when you have something amazing to share (like a step-by-step
case study), don’t wait to tell people about it.

So your intro should simply introduce the story you’re about to tell.

Example: Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day

The first sentence of my intro previews the story. No fluff. No Filler. Nothing

Just: “Today I’m going to show you how one entrepreneur used The
Skyscraper Technique to generate 17,584 unique visitors to a brand new

You also want to include a “save the cat moment” in your introduction.
What is a “save the cat moment”?

I first learned about this storytelling device from the screenwriting classic,
Save The Cat.

A “Save the cat moment” is a technique movie screenwriters use to make the
protagonist of a movie more likeable and relatable. For example, the
protagonist might be walking home, see a cat stuck in a tree, and help the cat

Or maybe he’s walking down the street on a rainy night and a car drives by,
splashing a puddle of water all over him.

And you want to have a small Save the Cat moment in your intro.

Something that frames your Hero as relatable.

Example: Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day

After framing the story with a direct explanation of what the case study is
about (“Today I’m going to show you how one entrepreneur used The
Skyscraper Technique to generate 17,584 unique visitors to a brand new
blog”), I quickly show people how this result was achieved and special
connections, a huge budget or an existing following.

This way, my Hero is more relatable. No one wants to read about how a
millionaire made his second million. The story of the first million is always
more interesting.

Next, you want a section that I call “Meet the Hero”.

You want your Meet the Hero section to have three:

  • Quick introduction of your Hero
  • Outline of the problem they had before they got your help
  • One more Save The Cat Moment.

Let’s break these down.

First, you want to quickly (and I mean QUICKLY) introduce your hero.

So if you were writing about the mom as your Hero, you’d say:

Courtney is a 39-year old mother of 2 that works as a busy executive at a

Boom. done.

Example: Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day

I start off that section with: “Chris Gimmer is the founder of BootstrapBay, a
new marketplace for themes built using the popular web development
framework called Bootstrap.”

Next, it’s time to give some context. This is where you outline where they
were at before you helped them. Tell this like a story.

This is also where you include your Save The Cat moment.

With your busy mom, it would be something like:

Like many busy moms, Courtney noticed that her jeans were a little more
snug than they were a few years back.

She knew she should exercise, but with her demanding work schedule and
kid’s activities, she didn’t have the time or energy to get to the gym.

(This is her relatable, save the cat moment)

One day, after barely being able to button her favorite pair of jeans, Courtney
realized she needed to do something. So she called her sister, who recently
dropped 10-pounds, for advice.

Her sister referred her to me. After 3-weeks, here’s what happened.
Another example: Viral Marketing Case Study

I tell Chris’s story up to the point where he tried The Skyscraper Technique.

I made sure to include a Save the Cat Moment by positioning him as an

“Make no mistake:

The Bootstrap theme niche is REALLY competitive with dozens of entrenched
We’re talking keywords with search volumes like this:
It gets worse:
Chris wasn’t some hotshot startup founder with years of experience under his
In fact, Chris recently left his 9-5 gig in the finance world to start

Once you have your title, intro and Meet The Hero section, it’s time to go into
the results they achieved.

You don’t need anything fancy here:

Just a simple outline of the results that your Hero achieved.

Using our mom Hero example…

“Courtney made an appointment with me on January 3rd.

On January 24th, here are her results:

8 pounds of weight loss (120 lbs to 112 lbs)
Body fat percentage decrease of 2.1% (down from 30%)
Lost 2 dress sizes

And her jeans fit better than they have in years :-)”

As you can see this is basically a bulleted list of results.

Example: Viral Marketing Case Study

I use the same bulleted list format for this Hero Formula’s results section:

Next, it’s time to outline your steps.

First, list out the steps you identified in step #2 of this process. Each of those
will be step subheaders.

Then fill in the details underneath each subheader. Remember: no detail is
too small.

Example: Viral Marketing Case Study

Each step is a subheader. Underneath each subheader is a detailed
explanation of how that step was achieved by my Hero.

Simple yet effective.

When you do this you’ll find, that without even trying, you’re telling a
compelling story that people will want to read and share.

Finally, it’s time to wrap up with a conclusion.

Your Hero Formula conclusion should have 3 elements:

  • Summary of the results
  • Motivational line
  • CTA to comment

Let’s break these 3 things down:

First, a quick and dead-simple summary of the results.

Something like:

“That’s all there is to it. That’s how Courtney lost 8-pounds in 3-weeks.”

Next, the motivational line. This is where you remind the reader that they can
achieve the same result.

For example:

“The best part is, you can get the same results Courtney did by following this
step-by-step process.”

Finally, include a CTA to comment or share on social media.

For example:

If you found this case study inspiring, I’d really appreciate if you would share
her story on Facebook.

I’d also like to hear from you: have you used any of these strategies to lose
weight? Leave a comment and let me know”.

And when you finish writing your conclusion, you’re done!

Like with every lesson in Organic Seo Fuel, I have a worksheet for you below the video.
That worksheet will help you easily implement these steps so you can
leverage The Hero Formula to create an awesome Power Page.

Stay tuned: Starting with the next lesson,I’m going to teach how exactly how
to promote the Power Pages you create. See you in the next module Content Strategy.

Content Curator Link Building

OK, so you’ve finished the eyeball phase and are ready to start building high-
quality, white hat backlinks to your Power Page.

That’s exactly what this lesson is all about. So let’s jump right in.

There’s a dirty little secret about link building…

…and when you know what it is, and how it works, you’ll probably say:

“Whydidn’t I think of that?”

But here’s the deal:

Well as you know the hardest part of link building is figuring out how to find
sites — actually, specific pages — where a link to your site adds value.

And then you have to know how to convince people to add your link to their

Sure, a Power Page opens up a lot of link building opportunities. But to take
advantage of those opportunities, you’ll need to proactively build links.

That means you need to find pages where your link adds value…and convince
someone to add your link.

Fortunately, this isn’t as hard as it might sound.


Because the “dirty little secret” I mentioned earlier is the fact that there are
hundreds — if not thousands — of people that WANT to link to you.

And all it takes to get a link is a simple email to give them a heads up about
your outstanding content.

Sounds cool, right? It is.

It’s called Content Curator Link Building.

What Is Content Curation Link Building and How Can It Help You Get
Contextual Links?

Well I don’t need to tell you that content curation has exploded in recent

But here’s the thing:

While many marketers are aware of the popularity of content curation, they
didn’t realize that this opened one of the all-time best link building
opportunities in SEO…ever.

And today I’m going to show you EXACTLY how to take advantage of Content
Curation to get dozens of top-quality contextual links using two battle-tested
Content Curator Link Building Techniques.

Why Does Content Curation Work So Well?

As you know, most people just sit back and hope that their content generates
links. And that’s largely because they don’t realize how easy it is to build highquality links using Content Curation Link Building.

Remember: The GOAL of the web’s content curators is to link out to
outstanding resources like yours. So they’re not only powerful backlinks…but
backlinks that are (relatively) easy to acquire.

Technique #1: Resource Page Link Building

Believe it or not, but content curation is nothing new…it’s just had a
renaissance in the blogging world with a new name.

In fact, it’s something that’s been part of the web almost since day 1 (Heard
of BOTW? It started in 1994).

Before blogs, content curation came in the form of resource pages.

What Are Resource Pages?

It’s simple, really:

A resource page is page on a site that links out to great resources on other

Example: Fitness Resources (

PA30 Page

Links out to a mix of on-site and commercial sites (like

Another example: Link Building Resource Page (

PA57 page with over 45 referring domain links.

Links out to quality link building sites, articles and guides.

Another Example: Insurance Resource Page (

PA33 on a DA91 .edu domain

Links out to commercial sites like and

And make no mistake:

There’s a reason that I put Resource Page Link Building early in this module.

And that’s because it’s one of the fastest and easiest ways to get backlinks
on high-quality pages in your niche.

Especially if you follow the step-by-step system that I’m going to walk you

Let’s break this process down, step-by-step.

Step #1: Find Niche-Relevant Resource Pages

I’ll have a VERY thorough list of search strings in the worksheet, but here are
my 3 favorite:

“keyword” + inurl:links
“keyword” + “useful resources”
“keyword” + “helpful articles”

This is important:

When you use these search strings to hunt for resource pages, you want to
use broad keywords.

If you’re too specific, you may miss out on amazing resource page

Example: Kung Fu Power Page

I used “martial arts” + inurl:links

and found a dozen high-quality resource pages, like this one:

and this one:

Couldn’t have been faster or easier.

Step #2: Find The Right Person to Contact

Finding the right person to reach out to can be tricky, especially when you’re
dealing with resource pages that are run by large institutions (like .edu sites).

Sometimes, it’s insanely easy: the curator straight up asks for you to submit a
link to add to the page:

Sometimes, you have to do a bit of digging to find the right person.

Fortunately, after years of link building, I’ve developed a few simple
techniques you can use to find the right person to contact. I’ll have these
techniques for you in the worksheet.

Step #3: Reach Out Using This Script

Once you’ve found a quality resource page — and the right person to contact –
it’s time to send your script.

Here’s the short-and-sweet version:

I was looking for some information on TOPIC this morning when I came
across your excellent resource page: URL.

What a fantastic list of TOPIC resources!

I actually just published something on TOPIC.

It’d be great if you would consider mentioning it in your article.

Here’s a real-life example of this script in action from when I used this
strategy to get a backlink from the University of Michigan.

Because you’re not being pushy and adding value to their resource page,
you’ll find people are happy to add your link:

And here’s the live link:

Next up, we have Content Curator Link Building Technique #2: The Mount
Rushmore Method.

Technique #2: The Mount Rushmore Method

As you know, a Power Page creates lots of link building opportunities that
most blog posts and articles just don’t do.

After all, your Power Page appeals to the very group you want to build links to
(The Linkreators)

And the beauty of the Mount Rushmore Method is that — like with Resource
Page Link Building — there’s no arm twisting required.

Just find a page where your link makes sense, send my proven word-for-word
email script, and you’re set.

How Does The Mount Rushmore Method Work?

With this strategy, you’re looking for “Best of” content curation posts.
You’ve probably seen these “Best of” posts before.
Things like:
Top 50 SEO Articles Of All Time
48 Travel Blogs You Need to Follow
Top 50 Money Saving Articles…Ever
When you find articles like these, simply let the curator know about your
awesome content.
And you’re good to go.
That’s why this strategy is called “The Mount Rushmore Technique”: you’ve
found a place where people list the best content (Mount Rushmore)…and it’s
a matter of adding your deserving content (ie. adding your face) to the list

Example: 15 Handy Online Tools for Gardeners

PA49 page on a DA88 site.
Links out to lots of resources on smaller, lesser-known gardening blogs
Let’s break it down, step-by-step.

Step #1: Find “Best Of…” Resources In Your Industry.

“Best of…” articles are designed much like resource pages:
They exist to give credit to and link out to outstanding resources (like your
Power Page).

However, because they’re in the form of an article or a blog post, resource
page search strings usually can’t find them.

Here are the search strings that will uncover “Best of…” articles:

“best keyword blog posts”
“best keyword articles”
best keyword resources
best keyword resources + current year
best tools for keyword
intitle:best posts + keyword

I should point out:

When you use these search strings, you also want to lean towards using
broad keywords.

For example, let’s say you had a Power Page about backpacking in Southeast

You’d search for something broad, like this this:

Also, you want to avoid any pages that say “Best posts + 2013” or “Best posts
March 2012” etc.

Because these pages list resources from that particular time frame, it doesn’t
make sense to add a link to your brand new Power Page.

Instead, you want to zero-in on evergreen “Best of…” posts, like this:

Sometimes You’ll Find “Best of…” Pages That Link to The Top BLOGS In Your
Industry (Not Articles)

If you feel like you deserve a spot on a “Best blogs” list, go for it…even if you
don’t have a well-known site…

…in fact, ESPECIALLY if you don’t have a well-known site.

Remember: bloggers curate “best blogs to follow” lists to show off
knowledge of lesser known blogs. So they’re usually excited to feature a
quality blog that’s not as well-known. So by suggesting your site you’re
actually helping make their list better.

Step #2: Reach Out and Pitch Your Power Page (or Site)

Again, I’ll have the full script in the worksheet, but here’s the gist:

I just came across your list of 25 incredible travel resources.

Great stuff! It’s funny: I recently published a post called:

The Ultimate Guide to Shoestring Travel. Might make a nice addition to your
list 😀

Once you send off your email, you’re set.

If you’re ready to get started, you probably already know what time it is:
worksheet time!

Roundup Link Building

As you can probably tell at this point in the course…

The Organic Seo Fuel System is all about teaching you content promotion
strategies that make link building easy, scalable and (most importantly)

And the “secret” to effective link building is a) having a Power Page and b)
finding places on the web where a link to your Power Page makes that page

And in this lesson we’re going to continue that theme with one of my all time
favorite link building techniques.

A technique that — like the other link building strategies that comprise the
Organic Seo Fuel System — uncovers pages where adding a link to your site is
a no-brainer.

What is that technique?

Roundup Link Building

What Is Roundup Link Building?

It’s very simple:

With Roundup Link Building you simply find blogs that roundup the best
content over the last day, week, month or year…

…and put your content on front of them.

If it sounds simple to you, you’re right.

But like any link building strategy, the process you follow will ultimately make
or break your efforts.

And that’s why I’m PUMPED to share my proven, step-by-step Renovation
Link Building process with you.

Before we dive into the nitty gritty, let me show you a quick example of this
process in action:

Example: Search Engine Watch Weekly Rundown

Every week Danny Goodwin links out to the SEO industry’s best content of the

I got a link from SEW (DA91) just by emailing Danny using the script I’ll show
you in this lesson.

Because a link to my Power Page made his roundup page better, he happily

And there are roundups in almost every niche.

Like (Nutrition/Health)

The Contextual Life (Publishing)

And Nora’s Beer Blog (Beer)

So you can probably see the potential Roundup Link Building has.

Well I have some good news:

It’s time to take this process step-by-step.

Step #1: List Topics Your Power Page Falls Under (“Shoulder Niches”)

This is important:

Remember how I showed you that there are roundups in almost every

That means that there are probably Roundup Link Building opportunities on
the periphery of your Power Page’s topic (aka “shoulder niches”).

And unless you actively seek out these “shoulder niches”, you may overlook a
boatload of high-quality link building opportunities.

Example: White Hat SEO Case Study: 348% More Organic Traffic in 7 Days
This Power Page (built on The Hero Formula Content Framework) had
everything a Linkreator would want: uniqueness, lots of detail, and real world

Even though it was about link building, my PP touched on several different
topics, like blogging, social media, outreach, content marketing and SEO.

That meant I could hit up roundups in different verticals (more targets)

And I did.

For example, I reached out to social media roundups. Even though the post
focused on SEO, social media Linkreators were into it:

Here’s the process to grab all potential Shoulder Niches that your Power
Page falls under.

First, grab your live Power Page.

Starting at the top, work your way down. Whenever you mention or allude to a
related topic, add that to the list (which I’ll have in the worksheet).

Continue this process until you reach the end of the page.

Example: The Beginner’s Guide to the Paleo Diet (

At first glance, Steve’s epic guide would only be a good fit with Paleo dietfocused roundups.

But as you go through the post, you realize that there are a handful of
roundups in related shoulder niches that he could go after.
Like the gluten free community

Low-carb diet blogs and recipe sites:

Weight loss blogs:

And more.

The thing is, unless you purposely re-read your article with shoulder niches in
mind, you’ll probably miss them (I know I do).

So don’t skip this step 🙂

Once you have a list of niches that your Power Page touches on, it’s time to
find roundups in those niches.


The easiest and most straightforward approach is to use the search strings
I’ll give you in the worksheet.

One thing to point out:

You want to weed out and roundups that seem dead. Sometimes blogs will
try a roundup for a few months then abandon it. So it doesn’t make any sense
to reach out to those blogs.

Fortunately, you can simply use the “Search tools” feature in Google and limit
results to those from the last year.



Keep in mind that you want to use broad keywords during your search.

So if you have a Power Page about organic dog food, you probably won’t be
able to find other organic dog food blogs that publish roundups.

In that case, you’d want to use search strings like: “dogs” + “link roundup”
and “pets” + “best articles of the week”

Another approach is to reverse engineer recent content from big blogs in your

Unlike older posts — which tend to generate links from blog posts, articles and
resource pages — most links that point towards new posts are from

First, grab a list of popular blogs and regularly-updated sites in your industry.

(Your Linkreator list from Module 1 might come in handy)

I’m going to use NerdFitness as an example.

Then, grab the URLs of the posts they’ve published over the last month and
pop them — one-by-one — into a backlink analysis tool like ahrefs.

You’ll notice that — because they’re new posts — they don’t have a lot of

But a fair share of those links via link roundups:

Add those roundups to your list and move onto step #3.

Step #3: Reach Out and Get Your Links

Finally, you want to email the person that runs the roundup using my tested
email script.

This might sound crazy, but this script converts at around 40%…and it
doesn’t even ask for a link.

Here’s the script:

Let me quickly break this script down because it has 2 optional elements that
you may not want to include.

First, the “yes, I’m a nerd like that” line.

I find that it makes the outreach email more personable, but it’s not 100%

Next, I like to mention a piece of content from their last roundup. This shows
that I actually read it.

When you send your email two things will happen:

Either they’ll go back and add a link to their last roundup.

Or (most often) they’ll add it to their next one.

Either way, you get a link.

Because you’re reaching out to them with the frame of their roundup, they’ll
actually add their link proactively. There’s no need to suggest or ask.

With that, we’re done with this lesson.

It’s time to download the worksheet so you can get started with Roundup Link

See you in module Infographics promotions

Broken link building method

In all my years of link building I’ve found ONE thing to be true almost 100% of
the time:

You can find the perfect target…
…have the best content in the world…
And send the perfect pitch…

But if you can find a way to make the other person’s site better…

You’ll be unstoppable.

As you’ve probably noticed thus far, The Organic Seo Fuel system is all about
adding value in a very strategic way.

You add value with your content…and also with your content promotion and
link building.

For example, with Outdated Content Hunting, you help someone else give
their aging content a new lease on life.

And with Broken Link Building you increase the UX of someone else’s page
by helping them remove dead links.

And as you’ve seen firsthand if you’ve used these strategies, they work great.

But what about pages that are already awesome?

I’m talking about outstanding content where all of the links work and the
content is up to date.

Should you just move on to the next site on your list?


Instead, you can use something called The Applesauce Technique.

What Is The Applesauce Technique and Why Does It Work?

With The Applesauce Technique you take someone’s already-great content…

(Like pork chops)

And make it even better

(by adding apple sauce)

Example: My 4 Hour Workweek


Pat’s SPI link building guide is an insanely thorough and popular post. Not
much to improve.

Eric from decided to create an Excel spreadsheet to
make the technique easier to use.

And now he has a dofollow link on a Page Authority 66 page.

Let’s break the Applesauce Technique down step-by-step.

Step #1: Find Epic Content

Your first step is to seek out heavily-linked to content in your industry.

You may have come across a few of these as you executed some of the other
link building strategies from the Organic Seo Fuel system.

If not, or if you want to find more, here are a few tactics to uncover them:

Tactic #1: Top Content Sidebars

Many popular blogs have a “top content” or “popular content” section in their

The content listed here is usually very high quality.

Tactic #2: Top Pages

Simply take the homepage URL of a popular blog in your niche and pop it into

Then click on the “top pages” tab:

And you’ll see the most authoritative pages on their site.

Tactic #3: BuzzSumo

Even though BuzzSumo doesn’t analyze links directly, it does show you
popular content in terms of social shares.

In general, highly shared content generates lots of links too.

Just pop a keyword that describes your industry or site into the tool:


Set the tool to show results from the past year.

And you’re set:

Step #2: Find a Way to Improve Their Content

Now it’s time to find a way to make their content objectively better.

Here are some improvements that work well:

  • Make a video explanation
  • Create a diagram
  • Translate into another language
  • Make an audio version
  • Send a high-quality image

Example: Point Blank SEO Creative Link Building Techniques List

This is a very authoritative PA58 page with no problems or issues.

That’s why Mikael ( made an audio version of the post.

And now he has a dofollow link on a Page Authority 62 page!

Another example: Melted Stories

Matthew Barby runs a blog in the heavily-saturated travel space.

He realized that many of these travel blogs were at a loss for high-quality,
original images.

So he reached out to travel bloggers with excellent blog posts about places
he’s been (Japan, Thailand and Korea) and offered images from his private
collection in exchange for a link.

Another Example:

Digital marketing agency Tecmark got a nice followed contextual link from (DA100) using The Applesauce Technique.

They realized that the site loved linking out to images of UK city skylines. So
they went out and took their own and sent them over to

Step #3: Pitch Your Improvement

Now it’s time to see if the site owner would be interested in your applesauce.

Sure, you can simply create the improvement and send it over. The problem
with that is that you waste resources creating applesauce that the person
never wanted in the first place.

But the upside is that you reduce any back-and-forth by simply sending them
the applesauce.

Both approaches can work. But I prefer to ask before I create the

Here’s the script to use:

Hey NAME,I was looking for information about X today and came across your
amazing post: post title.
As I was going through the article, something hit me: the post would be (somehow)
even more awesome with YOUR APPLESAUCE.
Actually, I have a guy in the office that does X and I’d be happy to send it your way. Let
me know how that sounds 😀

See how you said you “have a guy”? This part is key.

Sometimes you’ll come across someone that’s interested in your applesauce,
but doesn’t want you to “go through the trouble” of creating it.

By saying that you “have a guy”, it shows that it’s no big deal for you to create
it. It also gives them the impression that you do this a lot, and therefore, the
quality of what you send will be good.

Step #4: Send Your Applesauce

As soon as they agree, create the applesauce as quickly as you can (time

Then, send it over using this script:

Just put the finishing touches on your APPLESAUCE.
Let me know if you need anything else.

And you’re good to go.

Continue this process for all the sites you found in step #1…and for any epic
content you come across in the future.

Worksheet Time!

See you in the next course Keyword research

Wet Clay Link Building

There’s this weird quirk of human psychology:

When someone just finishes something…

…that person is VERY open to change.

But as time passes, they become “married” to their project and are less likely
to make any changes.

Example: “How do I Look?”

When you’re about to go out with your significant other, they’ll usually turn
and ask you: “How do I Look?”
And when you make a suggestion, they’re VERY likely to accept it.

But if you make the same suggestion an hour later in the car on your way to
the party, it’s going to get shot down.

So you might be wondering:

“What does this have to do with SEO?”

Most of the link building strategies in the Organic Seo Fuel system target
older, established pages and content.

The reason for that is simple:

Those strategies work great.

However, as powerful as building links from older pages can be, there are
plenty of link opportunities that come from freshly-published content (“wet

And if you can get in touch with the person before the clay “hardens”, you’ll
find an author that’s very open to your link suggestion.

Here’s the simple, 3-step Wet Clay Link Building process.

Step #1: Find Wet Clay Opportunities


You’re looking to reach out to people hours or days after their content goes

And to do that, you’ll need to use a tool that delivers fresh content to your

This tool will give you a heads up whenever content in your niche is
published. In other words, you get link building opportunities literally
delivered to your inbox everyday. Pretty cool, right?

There are quite a few tools that have this functionality, but there are only two
that I recommend.

BuzzSumo Alerts

Of all the tools I’ve tried for Wet Clay Link Building, BuzzSumo alerts is by far
the best.

Like any mention tracking tool, you simply enter a keyword that describes
your Power Page:

And you’ll get notifications when content on the topic of that keyword comes
in. works the same way.

Set up an alert for your keyword and you’ll get a heads up when
finds content about that keyword.

Competition Mentions

In addition to keywords, you can also get alerts every time someone
mentions one of your competitors’ sites or products.

This also gives you a great opportunity to reach out and get backlinks.

After all, if they mentioned a competitor, it’s not a huge leap of faith that
they’d mention you too.

In fact, this is a strategy that PR firms have used for decades: monitor the
media for competitor mentions and reach out to those journalists.

Step #2: Find Link Opportunities

Now that you have a machine that delivers topically relevant articles to you
everyday, it’s time to separate the wheat from the chaff and find which
articles are ripe for a potential link…and which you should ignore.

Let’s start with articles you should ignore:

  • The site looks like it’s spammy/low-quality
  • Your link won’t add value to the content
  • You don’t have content that’s a good fit
  • It’s a baller site that you need to build a relationship with first

Let’s quickly break these down:
Low Quality Site

A low-quality link target is a site that doesn’t pass “the eyeball test”. It just
gives off an impression that it’s being spammy or low-quality.

Your link won’t add value

This is a situation where the article and site might be great…but a link to your
content doesn’t make sense.

For example, let’s say you had a guide to organic dog food. And you get an
alert about an article about low-quality ingredients in dog food.

You think: “perfect”.

But when you land on the article you realize that it’s a big ol’ rant about the
dog food industry. A link to your guide wouldn’t really add value to the rant.

Your link isn’t a good fit.

This can happen when you find an article that’s not quite about your Power
Page’s topic.

For example, you’ve already heard about my Power Page, 21 SEO Techniques
You Can Use Today to Get More Search Engine Traffic.

Sometimes I’ll come across an article about SEO that at first blush seems like
a great Wet Clar Link Building opportunity.

But when I look at the article, I realize that it’s too basic or doesn’t have a
place where a link to my guide would make sense. So I move on.

Baller Sites

As you know, for huge influencers in your niche, a little warming up via blog
comments, complementary emails and social media shares can go a long

So if one of your Wet Clay Link Building Opportunities comes from a
extremely popular site in your niche, you may want to warm them up before
reaching out with the email script I’m about to show you.

Any site that doesn’t fit into the 4 criteria I just outlined is worth reaching out

Step #3: Reach Out and Get Your Links

Once you find a site and article that’s a good fit, it’s time to reach out to them.

I’m not going to go into too much depth here because I’ll give you my tested
scripts in the worksheet.

The only thing to keep in mind that:

Just like with Roundup Link Building, there’s no hard sell required.

Just putting your content in front of them within the context of their new
article is often enough to get a link.

Worksheet Time!

Download the worksheet to get started with Wet Clay Link Building.

Reverse Engineering

It’s funny:

A lot of so-called “SEO experts” say that you should start off an SEO
campaign by reverse engineering your competitor’s backlinks.

And that advice might work OK if you don’t know what you’re doing.

But remember:

The type of next-level stuff you’re doing within the Organic Seo Fuel system– like Power
Pages, Content Frameworks, Renovation Link Building — is head and
shoulders above what your competition is doing.

That’s why you want to execute the proven, effective strategies from Organic Seo Fuel
System first…

…then fill in any gaps with reverse engineering.

Although reverse engineering may seem straightforward (“pop a competitor
into a tool and look at their links”), like anything in SEO, there’s an art and a
science to it.

And in this lesson I’ll show you the exact process I use for effective reverse

Let’s jump right in:

Step #1: Find The Right Tool

As you may have noticed, I’m no fan of SEO tools.

That’s why tools don’t play a big part of the Organic Seo Fuel system.

Tools come and go…

…but proven techniques and strategies don’t.

But when it comes to reverse engineering backlinks, your tool is just as
important as your approach.

That’s why I’m going to quickly go over the pros and cons of the 3 big
backlink analysis tools on the market.

Tool #1: Moz’s Open Site Explorer
Useful link metrics (DA/PA)
Nice “Just Discovered” Feature

Only updated once per month
Relatively small index

Tool #2: Majestic SEO
Large index
Helpful CitationFlow/TrustFlow metrics

A bit clunky and hard to use
No “extra” features (Mentions tracking, new/lost links)

Tool #3: Ahrefs
Massive, super-fresh index
Easy to use and understand link data
Helpful new/lost links and site comparison tool

Not very robust link metrics

Step #2: Gather Your Targets

Most people just reverse engineer the top 10 for their target keyword.

And while that’s a great start, that approach leaves A LOT of link
opportunities on the table.

To make sure that you don’t miss a single killer link opportunity…

…Follow this 5-step process instead.

This process will show you a ton of quality, niche-relevant sites that you can
later reverse engineer.

First, you want to get organized.

Open up a spreadsheet in Google Docs or Excel to keep track of the sites you
want to reverse engineer.

Next, search for your target keyword.

Add any quality sites to your spreadsheet:

Next, take one of the sites from your spreadsheet…

…and pop it into SEMRush.

This will show you what OTHER keywords that site is ranking for.

Search for some of those keywords in Google…

…and add any new, quality sites you find to your spreadsheet:

Step #3: Reverse Engineer Like a Pro

Finally, it’s time to take a look at the link profile for each site in your list…

…and find opportunities that you can tap into.

Here’s the exact process to use:

First, pop a URL of one of the ranking pages from your spreadsheet into your
backlink tool of choice:

Next, take a quick look at their anchor text distribution.

If theirs looks legit (like from this example), move onto the next step.

But if the anchor text looks over optimized, like this:

Then you want to toss this site out of your list. It’s not worth reverse
engineering a site that has shady links. Those aren’t links that you want

Next, it’s time to roll up your sleeves and look at their links.

There’s really no shortcut here. You want to go one-by-one through their link
profile and see where you might be able to get a link using the link building
strategies from the Organic Seo Fuel system.

Specifically, keep an eye out for:

  • Resource pages (Content Curator Link Building)
  • Possible outdated content (Outdated Content Hunting)
  • Pages with lots of links (Broken Link Building)
  • Pages with mentions of old resources (Moving Man Method)
  • Pages that share other people’s infographics (Trusty Infographic Link

Example: Search Engine Land’s Link Building & Ranking In Search Engines

I found this guide after searching for one of my target keywords — link
building — in Google (Step #2 from this process).

Let’s take a look at some of the link opportunities I found.

The first link ahrefs showed pointing to the SEL guide was from an article
from Search Engine Journal:

The first thing I did was run a broken link scan. And sure enough, there are 4
broken links on the page:

And when I clicked on some of the working links in the article, I noticed a link
to a Google Webmaster Tools guide that was published back in 2011.

Needless to say, a lot of the info in that guide could use some brushing up.

What could I do with this knowledge?

If I had a nice replacement for the GWT post, I could reach out to SEJ and let
them know that I have a more up-to-date version (Moving Man Method)

If not, I could reach out to the author of the GWT post and offer to update it
(Outdated Content Hunting)

One of the next links ahrefs showed me was a massive resource page:

The first and most obvious opportunity here is Content Curator Outreach. I’d
simply reach out to the person that runs this page and suggest my link using
the script provided in the worksheet.

I also did some digging and found a tool that wasn’t working.

I could use this dead link for The Moving Man Method.

Now It’s Your Turn

I’m sure you can see why reverse engineering can be so effective at hooking
you up with link opportunities.

And you can probably see why understanding the Organic Seo Fuel system helps make
reverse engineering so powerful.

Now that you’re armed with the Organic Seo Fuel link building strategies (and a Power
Page), you can take full advantage of the link opportunities that you come

Now it’s time to download the worksheet and get started.